WE DON'T DESIGN is a young Italian design studio founded in mid 2016. We are a group of young international designers, lead by Francesco Meneghello — 26 years old , industrial designer and enthusiastic traveler — and Davide Lanfranco — 25 years old , industrial designer and self-taught musician. After graduating in IAAD , Turin and working internationally, we merged our different backgrounds and characters into a steady partnership. The studio, based in a rustic and peaceful landscape in northeast Italy , has a fresh and flexible ambience where limited thinking is not allowed. Within the last few years, we've gotten in touch with iconic brands such as Lavazza , Poltrona Frau , Gessi , CRISTINA , Riva1920 , LAGO , HORM.IT thanks to which we've acquired different perspectives on design. We continue to cooperate with a wide range of companies, varying in size, identity, and philosophy. Our ambition drives every project we manage, always interpreting the company soul and pursuing our original creativity. In an effort to promote a green economy, we aim to create timeless, high-quality objects that are sustainable. We achieve world-renowned prizes: A’ Design Award 2016 - Gold , A+Awards 2016 - Winner , Best of Year 2016 - Winner , Iconic Design Awards 2016 - Selection , Cristalplant Design Contest 2016 - Special mention . We consider new technologies as a way to enhance our creativity while appreciating traditional hand-made production techniques to intensively understand how materials work. We develop projects by adopting a genuine problem solving approach against all stages of complexity. We believe in the inter-contamination of objects, spaces, values and more. We defined our design manifesto through a new bathroom furniture brand, a vision we called Atelier12 . This is the result of mixing different worlds, from fashion design to local artisan traditions, properly expressed into recognizable products and unique advertising. We attended international exhibitions such as Fuorisalone and Venice Design Week , as well as we are issued in different design magazines. We believe in the power of rebellious thinking, unconventional ideas and emotional content to reach exceptional results. We feel inspired by the world around us, the people we meet during our lives and the objects we use every day. We hug trees and smell things.
Prizes & Awards
“Francesco and Davide have an aptitude for aesthetics and understanding clients that makes them stand out from the hundreds of new young designers.”
ANTONIO INGLETTI, BRAN MANAGER GESSI
“Francesco and Davide are some of the most talented and promising young industrial designers in Italy. They are two guys who speak clearly and always act with fairness and transparency.”
MASSIMO MORELLI, CEO PENSATIVA
“Francesco and Davide have a unique ability to understand the conplex relations within the design process, and with great enthusiasm and a rarely matched creative playfulness, work effectively in solving problems and generating original solutions. ”
MIKAL HARRSEN, CREATIVE DIRECTOR MA/U STUDIO
“Francesco and Davide were some of my best students during the last years at IAAD in Turin.
They poured his passion into each project with brilliant ideas and creativity. Working with them has been both enjoyable and rewarding.”
ETTORE BALBO, PARTNER OFFICINE MULTIPLO