The studio was founded and is currently directed by Francesco Meneghello, a 28-year-old Italian designer native of Bassano del Grappa, a small city in the North-East of Italy.
He graduated in Industrial Design at IAAD, in Turin, completing his academic path with a thesis developed with Gessi and focused on the contamination between an object and its context.
The same year he moved to Copenhagen, where he started a partnership with Mikal Harrsen and worked for MA/U Studio, one of the most progressive Danish brands, now part of the Boffi group.
The year after he came back to Italy to present Atelier12, a new Italian brand for bathroom furniture, and launch the first award-winning collection Abisso.
He collaborated for a few years with Davide Lanfranco, developing several projects.
In 2016 he founded WE DON’T DESIGN, a new design studio with the aim of proposing alternative and original solutions.
In 2017 he moved the studio to Milan, gathering a team of young and international designers to expand the business abroad.
He’s now the Creative Director of Atelier12 and works for many Italian and European brands within a wide range of design fields.
He is sensible to modern art and inspired by whatever is unrestrictedly expressed.
Affected by the Peter Pan syndrome, he balances his methodic and rigorous approach with a romantic and childish attitude, which provides him with unexpected and innovative ideas.
His work has been awarded with international recognitions.
*portrait by Federica Lazza
The Studio is based in the South area of Milan, which once was an industrial quarter, now part of a deep urban regeneration project. Everything is changing around, and we are as well.
Our office is located into Officine Milano, a 500 square meters industrial-style loft showroom, presenting a selection of hand-made products of excellent, all coming from Italy .
A dynamic place for architects and designers made alive by ideas.
Here plants and people can truly coexist.
This environment perfectly matches our fresh and unconventional identity, giving us the right motivation to be different, to go further and to show our unique talent.
The studio is composed by international, young designers with different background plus several external skilled partners who are able to do extraordinary things.
We adopt cooperation and contamination as the best ways to reach incredible results.
Everyone here works ambitiously on Francesco’s vision with the necessary freedom to live well. We believe that being a person comes before being a worker.
We are open to greet any type of guest, from this who are just curious about our work, to those who, want to build a successful partnership with us. We love discussing with everyone about everything excepting design.
Come here and tell us a story.